marketingwithintegrity

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Networking Know How

 by: Karen Zastudil

Networking, even to a seasoned professional, can seem intimidating or scary at times. The reason for this is due to the fact, that networking can be positive or negative! We don’t often think of “negative” networking. Not knowing what constitutes the difference between the two makes it easy to network in a negative manner.

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I am sure that you will agree that the term “networking” is one of the most over-used and misunderstood words in our vocabulary. To give you an idea of how the term came to be misunderstood, lets first look at the dictionary definition. To paraphrase the dictionary, networking is defined as “the exchange of information or services among individuals, groups, or institutions.” What we don’t see included in the definition is the purpose of networking. We need to view networking in a much broader concept than the dictionary definition. If we view networking as the process of developing and maintaining quality relationships that are mutually beneficial, it won’t take long to realize that networking is an ongoing process. The continual building of relationships that can last a lifetime is what makes networking an ongoing process. When we lose touch with someone, then call on them when we are in need, we have just created a negative networking situation.

Positive networking needs to become a way of life. As the old saying goes “It’s not what you know but who you know.” This is true more than ever in today’s competitive world. Networking is not something that comes easily to many people. You may be basically a shy person, possibly feel you don’t have the resources, or as most of us are today, just plain busy. You may feel you just don’t have the time to network. The fact is that every time you meet someone new, you are given the opportunity to network, learn new things and enrich your life. Because we have broadened our definition of networking to include its purpose, we really don’t have time not to network.

Building relationships that will help you reach your potential is easier than you may think. Welcome new opportunities to meet new people. Don’t save your networking for specific situations or places. Networking can be done any place, any time. Learn about the other person you are networking with and how you can help them. Help others connect to the people you know can help them, keep your promises and stay in touch. These are all important aspects that are often overlooked when developing network relationships that are mutually beneficial.

Networking takes time and will be ever-evolving. You will always have opportunities to meet new people to add to your list of contacts. Once you have established a relationship, identify the people who can help you, stay connected, and keep your network growing. Identify the organizations and activities where people you want to know gather, get involved and become known.

To give an example of how this works, identify a group that you would like to join. Attend two meetings before joining. While at the meetings introduce yourself to two people and exchange business cards. Arrange two follow-up meetings for coffee or lunch. Now you will know if you truly want to be part of this group and you will have expanded your network by two.

Networking does not have to be difficult, in fact it can be fun. Keep in mind that it is something you will need to constantly work at and before you know it, you will have a strong network behind you to back your efforts

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About The Author Karen is a graduate of of Cleveland State University and is a freelance writer. Visit her website at http://www.womenatthesummit.com - A site of general interest to women. Topics include: Pregnancy, Children, Parenting, Health and wellness, Diet and Fitness, Relationships, Money, Travel and more. (c)2004 Karen Zastudil Okay. The endurance till this point means that you are very much inquisitive in and . Continue reading, there are additional details to follow. webmaster@womenatthesummit.com

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It’s a common belief that in order to be successful in any field,
one must strive for perfection. Although this is a noble
intention we must be wary of the fact that the pursuit of
perfection in design can, in come cases, cause more harm than
good. When working with a designer on a project, it’s important
not to let the pursuit of perfection disrupt a deadline or push
you over budget. How can you avoid the perfection trap and
still achieve the design you’re looking for? Simple…

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1) Be Realistic. It’s important to be realistic with the expectations

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of the final design. There are many factors that your designer must
consider when working on your project including time and budget.
Because of these factors, we must decipher what is essential and
what is excess. Avoid obsessing over the minor details, which often
have little or no relevance on the overall impact of your web site.
An example of obsessing is asking your designer to change the colour
of your site several times over and ending up with the original colour
scheme. Changing the overall colour scheme of a site takes a considerable
amount of time and the designer may impose an additional charge for going
above and beyond the time allotted for the project. If you are unsure if
your expectations are realistic, ask your designer.

2) Communicate with your designer.

Communication between a designer and his/her client is crucial
when attempting to achieve the goals set for a project.
We must understand that designers are not psychics
and are unable to accommodate your design preferences if they are unaware
of their existence. Here are some suggestions that will help you communicate
with your designer more effectively.

-Ensure that your initial instructions encompass all of your personal
preferences. These preferences may include colour, layout or the URLs
of other sites that have elements you wish to incorporate in your site.

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-If you have questions or concerns during the project, make sure to address
them with your designer ASAP.

-When providing edits, make sure they are clear and thorough. The more
clear and precise your instructions, the easier it is for the designer
to address and complete them.

3) Trust your designer.

One of the main reasons we hire designers is for their expertise. Through them,
our ideas become reality. With this in mind, we must trust the designer’s ability
and expertise. Once your designer has interpreted your preferences for the project,
he or she may have suggestions intended to improve the effectiveness of the final
product. This is one of many overlooked services provided by designers. It’s
in your best interest to carefully consider these suggestions rather than dismiss
them quickly because they differ from your original expectations. For example,
although you have your heart set on one type of layout your designer may
suggest a more effective way of presenting your information.

As a final note, it must be understood that perfection in design is relative.
The designer and client are two different individuals and the end result of any
project will most likely differ from what was originally envisioned. Although
the result may be different, it does not mean that perfection was not achieved,
rather the combination of your expectations and the designer’s expertise has
produced a unique design solution for your project.

About the Author

Colin Eyo is a member of the Worldprofit Design Team.
Let our expert design marketers work for you!
Contact mailto:customerservice@worldprofit.com

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Copyright 2005 David Frey

Are you tired of prospecting for new business?

Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results?

Wouldn’t it be nice if you could just sit down at your desk and have the phone ring knowing that new business is on the other end of the line?

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Who wouldn’t, right…?
_________________________________________

The Secret Formula for Getting People to Call You
_________________________________________

No matter what product or service you sell, there is a formula for getting people to call you (instead of the other way around.)

Let me take a moment and explain each step in this formula and give you a few examples of how it works…
_________________________________

Step 1. Interrupt Their Train of Thought
_________________________________

People are busy, busy, busy. At any one moment you and I have a thousand things going on. So the first step to effectively market to someone is to interrupt them and grab their attention.

You can do this with…

a. Bold, compelling headlines

b. Unusual graphics or photos

c. Unique opening statements

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I run an ad in a trade mag in the most competitive section of the publication. But my ad sticks out like a sore thumb because I place it UPSIDE DOWN!

That ad pulls as much as a quarter page ad does and it’s only a tiny little 2′ x 2′ ad.

(By the way, if you want to see that ad and you have in interest in coaching you can find it in my ttp://www.CoachesMarketingBootcamp.com package.

________________________________________

Step 2. Engage Their Mind With Relevant Content
________________________________________

Once you have your prospects attention, the next step is to pull them into your message. The best way to do that is to use relevant content.

By that I mean, say something that they would be keenly interested in. For instance, I have no interest in cats so I would skip right over the headline, “How to Stop Your Cat from Ripping Your Couch and Carpet Apart.”

It’s not relevant to me.

But if I saw a headline that said, “The Deal Is Sealed…Shaq Gets Traded,” that would stop me in my tracks (I’m a basketball nut).

Your message must be relevant to your prospect.

____________________________________________

Step 3. Educate Them On How to Solve Their Problem
____________________________________________

Now it’s time to educate your prospect. Education-Based Marketing is one of the most powerful marketing strategies available today and does a number of positive things for you:

a. It gives your prospect the REASON WHY they should care about what you’re saying.

b. It appeals to the prospect’s emotional need to solve their problem. (People buy with their emotions)

c. It positions you as the expert and someone to be trusted.

For instance, why do you think you find all those long, long salesletters on the net? Because they work! The more you tell the more you sell.

_______________________________________

Step 4. Prove That Your Solution Actually Works
_______________________________________

People today are so SKEPTICAL. No one believes anybody anymore. Every marketing message is taken with a grain of salt.

That’s why you MUST PROVE what you’re saying is true. Proof can come through customer success stories, study findings, quotes from experts, before and after photos etc.

You have to consider yourself as being on trial and your prospects are sitting in the jury box. You’ve got to prove to them what you’re saying is true.

Are you proving your solution in your marketing efforts?

___________________________________________

Step 5. Offer Them Additional Help For their Problem
___________________________________________

The last step is to naturally offer your prospect additional help. Up to this point you’ve only teased them. Now you must lead them to the next step.

The next step should be some offer for help. This could be a free report, a video, an audio program (notice that I like low cost information products) or a free catalog, or even access to a free question and answer help line.

If you want to decrease your response and increase the quality of prospects that come to you, you can charge a small fee to make the next step.

_________________

A Live Case Study
_________________

I used to do a lot of direct response advertising to generate leads for potential hot tub buyers.

I offered a free video to the respondents. We were getting a lot of leads, but many of them were from people who already owned a hot tub (if you can believe that).

So we simply asked for a shipping fee of $2.95 for the video and it cut down our leads but dramatically increased our closing rate.

___________________________________________

How to Use this Process for Your Own Purposes
___________________________________________

You might be thinking, thanks David, but “how” do I use this information for my own business.

It’s simple…take each step and ask yourself these questions…

Step 1 - “What headline, photo, or gimmick can I use that would stop my unique prospect and make them pause for a moment?”

Step 2 - “What problem does my prospect have that is painful, ugly, dirty, and smelly?” When you have the answer to that question, use it in a headline, sub headline or opening statement to engage them in your message.

Step 3 - “How can I make the problem in Step 2 sound even worse and then how can I explain to them how my solution solves it.”

Step 4 - “What proof can I come up with that my solution actually works and has worked for many companies (or people)?”

Step 5 - “What offer can I come up with that would be so irresistible that my prospects would have to pick up the phone and call me immediately?”

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If you ask yourself these five questions and can come up with some good answers then you’re well on your way to getting people to chase you down instead of you begging to steal a moment of their time. (Yuck!)

About the Author

David Frey is the Author of the Small Business Marketing Bible and the Senior Editor of the Small Business Marketing Best Practices Newsletter. To get your free lifetime subscription, visit http://www.MarketingBestPractices.com

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Title: Make a Winning Home Page
Email: mailto:les@zmoon.com
Copyright: Copyright Les Goss2003
Web Address: http://www.zmoon.com/
Word Count: 1127

Summary: To create a home page that will rank well in the search
engines and attract new visitors once they arrive takes some
advance planning. Knowledge of a few key points can make all the
difference in the success of your site.

Publishing Guidelines: Permission is granted to publish this
article electronically or in print as long as the bylines at the
end are included. If you use this, notification would be
appreciated. Thanks!

How to Make a Winning Home Page

One of the most common questions I get from my clients is, What
should I put on my home page? Where do I begin? Whether you are
starting a new web site or redesigning your existing one, these
are important questions to ask. If you don t get the answers
right, you might as well not even have a web site.

The Purpose of a Home Page

The home page serves many functions, and they all must work
together seamlessly. First of all, it must be designed to rank
well in the search engines so that people who don t already know
you can find you. Second, it s an introduction to your business
and an invitation to new customers and clients. Third, it must
have a clear and intuitive navigation system so that a visitor
can immediately know the scope of your site and easily move
around in it. This topic won t be covered here, but you can read
more about this in my article about Designing the Perfect Web
Menu (http://www.zmoon.com/articles/menu.html). Fourth, it must
load quickly, even for people using a dialup modem for their
internet access. And all this must be contained in an attractive
package!

To rank well in the search engines, you must either play by their
rules, or buy your way in. Today we ll do it the free way, but if
you want to know more about paid options, see my article on
Search Engines: Should You Pay?
(http://www.zmoon.com/search.html)

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The Two Main Factors that Will Improve Your Ranking

When ranking sites, the search engines consider two main factors.
How many times does the search phrase occur on your page, and how
many other quality sites link to your page? The first factor
indicates how closely your page matches what the searcher is
looking for. The second factor indicates the overall quality of
your site, since other sites won t send their customers to you
unless you offer excellent content. How to cultivate a strong
network of sites linking to your site is beyond the scope of this
article, but will be covered in another edition.

Create Your Keywords List

Step one is to brainstorm a list of words and phrases you think
someone would type into a search engine looking for a business
like yours. If I had a landscaping business in Cheyenne, for
instance, I might create this list: landscaping, tree trimming,
lawn care, weed control, rock gardens, ponds, garden design,
xeriscaping, flower beds, mulch, consultation, Cheyenne. I would
include my city since I only work within 50 miles of home.

Next, I would use the free tool at WordTracker
(http://www.zmoon.com/cgi-bin/pl.pl?word) to get other words to
add to my list, find out how often they were entered into the
engines in the last 60 days, and how many competing sites also
have them. I would probably buy a day s worth of access to their
complete service since it adds so much information and costs less
than ten bucks.

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Place Your Keywords on the Page

Make sure your highest-priority keywords are placed in the title
tag of your code. Unless your business name is so well-known that
thousands of people will type it into search engines looking for
your site, leave it out of the title. Your logo will be prominent
on the page, so they will see your name there.

Many search engines also give more points to words in headlines,
so place your keywords there as well as in the body of the text.

Now, placing a key phrase once in the title and once on your page
won t be enough to get you to the top of the charts. On the other
hand, repeating it too often can get you banned from the engines.
Ideally, each phrase you re trying to optimize your page for
should make up 1-7% of the text on the page, which should contain
250-700 words.

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Use the free Keyword Density Analyzer
(http://www.keyworddensity.com) to do the math for you.

Moving from the Robots to the Humans

OK, now, we ve got the search engines covered and the visitors
are pouring in. What do we have for them?

In a word: Benefits.

Your home page must entice your visitors to linger on your site
for awhile. To make this happen, don t forget their favorite
radio station: WII-FM, or What s in it for Me? The person in
Cheyenne looking for a landscaper first wants to know how I can
make his life easier while making his home more attractive. When
he first arrives at my site he s not interested in me; he s only
thinking of himself. I d think he was selfish if I didn t act the
same way when I m surfing the web!

So, to write my home page, I ll take my key phrases and put them
into headlines. I ll make sure they each scream out a benefit to
my visitor. I know that he’ll scan the headlines before he ll
read my text, and if his first impression is how many ways I can
help him, I ve got him hooked.

Here s a partial list of headlines I might use:

Relax this summer–We ve got Your Lawn Care Covered

Save Water with a Beautiful Xeriscape Garden

Your Flower Beds Can Be the Envy of Your Neighborhood

Throw Away Your Ladder–Let Us Trim YourTrees

Fall Asleep to the Soothing Sound of Your Pond s Waterfalls

Didn t those sound good? And did you notice they each contain a
key word or phrase?

Next I d write several short paragraphs under each one, using
keywords to further explain how my services can benefit them. Now
my home page is a grabber both for the search engines and my new
customers.

The absolute master at writing for the web is Dr. Ken Evoy. I
strongly suggest you visit his site and download some of his
excellent, free resources for Doing Business on the
Web (http://www.zmoon.com/cgi-bin/pl.pl?site).

The Next Step

Now that I ve optimized my home page, I ll use similar tactics on
each additional page. These will still feature the appropriate
keywords in the title, headlines and text, but the content can
move a bit away from the benefits and more toward solid
information. I hooked my visitor on the home page, so now I need
to reel him in with helpful free information, testimonials from
satisfied neighbors, and a bit about my background and
experience.

Conclusion

Your home page is arguably the most important in your site. First
it has to be found by visitors using the search engines. Then it
must show them enough personal benefits that they will click a
link to go further into your site instead of clicking the back
button. Follow the guidelines I ve presented here and you should
be off to a good start. Good luck!

About the Author

Les Goss is the head honcho
at ZebraMoon Web Design, where he educates his business clients
as he builds their web sites. To subscribe to the free email
newsletter list or to find out more about how they can serve you,
please come to: http://www.zmoon.com/.

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As you probably know, one of the main differences between Web media and traditional print media such as books, magazines, etc., is the ability to jump to topics of interest through hyperlinks in the documents you read. From a marketing standpoint, this can create very targeted traffic.

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For example, a visitor to a medical reference site who is reading an article related to diabetes management would very likely click on a link to another site specializing in blood glucose monitoring systems. It would be in the best interest of the site providing the blood glucose monitoring systems to try to solicit a link from the reference site. Vice versa, by providing a link to the reference site, the site offering the blood glucose monitoring systems would provide a valuable reference source to its customers. Similar benefits could be imagined from the perspective of the medical reference site as well. A common linking arrangement would be for both sites to provide links to each other. This is known as reciprocal linking, and it can be the source of very targeted, well-qualified traffic to your Web site.

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The key to successful reciprocal linking is based on two things: finding the right sites to solicit links from and the positioning of the link within each site. You must first find sites that are somehow related to the product or service you are offering, and contact the owner or Webmaster of those sites to arrange a link trade. (Posting their link first is a sign of good faith on your part.) In positioning the link, make sure that it is located in an accessible part of your site - but not too accessible; You don’t want your traffic being diverted by the red, bold-faced, “Click Here for My Friend’s Amazing Site” link on your home page. Likewise, make sure that the link you receive from the other site is in a decent location.

About the Author

Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.

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The 3 Essential Components of a Search Engine Optimization Campaign

 by: Matt Hockin

Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet.

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Unfortunately, only 7% of all websites are visible by the search engines according to a recent StatMarket.com study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high search engine rankings.

The Top 3 Components Of Optimizing Your Web Site for Top Search Engine Rankings:

To achieve the best overall, long-term search engine positioning, three components must be present on your web site:

1. Content component (Your web page text.)

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2. Link component (How you link your pages together.)
3. Link Popularity component (The in-bound links to your site.)

1) The Content Component

The most important part of the content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site on the search engines, your web pages must contain keyword phrases that match the phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research.

2) The Link Component - Internal Linking

The strategy of placing keyword-rich text on your web pages is useless if the search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site’s search engine positioning. Be sure to link your pages together with your keywords within your links.

3) The Link Popularity Component - Acquiring In-Bound Links

The “Link Popularity” or Google “Page Rank” (PR) component of a search engine algorithm analyzes how many web sites link to your website.

95% of the battle of getting high rankings at the search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered the search engine market, all the major Search Engines have started using links as the primary way they rank web sites. This is known as your web site’s “Link Popularity” or in Google’s case it’s called “PageRank” or “PR.”

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For example, the heart of Google’s algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their “PageRank” web site ranking algorithm at their web site http://www.google.com/technology/… “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

As Google explains, Links and PageRank are critical to ranking high in the search engines. In fact, inbound links and the text within those inbound links account for 95% of effective search engine optimization.

Relevant Links: But, attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your website. The quality and relevancy of the sites linking to your site holds more “weight” than the quantity of sites linking to your site. Since Yahoo is the most frequently visited site on the web, a link from Yahoo to your website carries far more “weight” than a link from a smaller, less visited site.

Here’s what Google Developer Matt Cutts has to say about links…

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

“Thematic incoming links from authority sites

carry more weight than on-page optimization.”

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Top 4 Strategies for Acquiring Links to Your Web Site:

Below are the four critical steps for achieving high rankings by acquiring text links to your web site…

1) Get a higher Google PageRank score than your competition For any given keyword, there is a minimum PageRank required to rank at Google. In order to see what this minimum PageRank number is, search Google for your keyword and look at the PageRank of your competition’s web sites that are ranked in the top 10 of the Search Engine Results Page (SERP). An easy way to view the PageRank scores of your competition is to use Google Toolbar http://toolbar.google.com or the SEOChat PageRank Search tool.

http://www.seochat.com/seo-tools/pagerank-search/

2) Get more relevant links than your competition All links are not created equal. The best links are “relevant” links from web pages related to your keyword.

3) Get more links on more different web sites than your competition Getting links on a variety of different web sites on different networks is crucial for high rankings.

4) Use the keywords you want to high rankings in the search engines as the anchor text of your in-bound links. “Anchor text” is the visible text within a hyperlink. Text links and anchor text are the two most important criteria for how Google and other top Search Engines rank web sites.

Here is an example of a link containing the keyword phrase “ERP Software” within the anchor text…

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

F*R*E*E [ERP Software] white paper shows how

to increase profitability and reduce inventory.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Relevant Links and PageRank are critical to achieving high search engine rankings. Want proof? Do a search at Google for the highly competitive keyword “computers” and you’ll find Apple and Dell computers rank numbers 1 and 2 in the

Search Engine Results Page (SERP). Now, click through to the Apple and Dell web pages and look for the word “computers” in their web page text. What did you find? Neither www.apple.com or www.dell.com have the word “computers” in their text, yet they’re ranking #1 and #2 at Google.

Relevant Links and PageRank Win!

The sites with the most relevant links and highest Google PageRank win every time and rank the highest at the top search engines. There are many methods you can use to acquire text links including buying links from a broker, Internet directories, reciprocal linking, Internet publicity, and others.

By Matt Hockin

http://www.interactivemarketinginc.com

About The Author Matt Hockin is President of Interactive Marketing, Inc., an Internet marketing consulting company providing web site optimization and search engine marketing services that “tune up” web sites for increased conversion rates, traffic, qualified leads, and profitability. For more information, visit http://www.interactivemarketinginc.com

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About the Author

Shelley Lowery
slowery@web-source.net
Tip provided by: Web Source: Your Guide to Professional
Web Design and Development. http://www.web-source.net

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You spend money and time getting your web site just right. Your
friends love it and you don’t think there is any way it can miss.
But then time starts to pass. Few visitors arrive and almost
no one buys anything.

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Unfortunately, this is how it works for more than 70 percent
of the Internet’s sites. This while a lucky 15 percent of top sites
pull in at least six figures per year. How do they do it?

Here is the simple, proven three-step strategy for getting a
steady stream of visitors and turning them into paying customers.

1. Start by getting your web site on search engines. Almost
everyone who surfs the Internet uses major search engines to
find what they are looking for. Search engines are your best bet
for steady, targeted traffic. But you won’t get visitors just by
being listed on a search engine. You need to be one of the first
few links to come up when people search for a site like yours.

Search engines all use very complex and different ways to rank
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Additionally, search engines change their methods all the time.
What worked last year probably isn’t working today. Get up-to-
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is no reason why even the smallest business can’t harness this same
information.

2. Next, get your site listed on pay-per-click search engines.
PPC’s let you pay to be listed high. Getting listed for a
specific search term or keyword can cost anywhere from a penny
to several dollars for every time someone clicks on your link.

Over all, PPC’s aren’t as cheap as they used to be. But there
are still some real deals out there. Try to get keywords that
your customers use to describe a site like yours. Keep in mind
that regular customers may not use the same term that
professionals in your industry use.

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PPC’s can send hundreds, even thousands of visitors to your site.
You can increase sales by carefully matching your PPC ad to the
web page people will be clicking to. Make sure the web page
corresponds exactly with the ad. If people read one thing in
the ad, then another when they get to the site, they will click away
without even considering your offer.

3. Start your own email newsletter and build your in-house email
list. I know dozens of small businesses who earn outstanding
incomes strictly off their newsletter. It’s probably the most
powerful business builder on the Internet.

Put a sign-up form on your web site and get all those people
coming from search engines to subscribe. This is critical.
Prospects usually have to hear from you several times before
they come back and buy. Your newsletter keeps your name and
information in front of all your visitors and prospects, week
after week, until they are ready to make a purchase.

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About the Author

James Brausch is the founder of http://www.TargetBlaster.com
See his popular packages for increasing your web site traffic and
sales. Learn about his highly effective double-targeted traffic
methods, 5-cent PPC listings, insider search engine ranking
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or mailto:JamesBrausch@TargetBlaster.com

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Copyright 2005 Judy Thompson

Experience can be a great teacher, but the learning process can be very costly. Believing in your offer is important. In addition, finding what to promote and how to promote it is crucial to your success!

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With a business, it is easier to sell a product if you have used a product that has helped you in some way. This is true, also, if you are a distributor for a network marketing company. If you have used and benefited from your company s products, you will be enthusiastic and be able to share this with others.

Don t Jump In Too Fast!

With an internet business, however, whether network marketing or other kind of business, things are not always as they appear. You need to go a lot deeper in your knowledge then just the possibly hyped-up facts given on someone s website!

Don t make the mistake of believing in something too strongly, too quickly! Like falling in love after just one date — rarely works out for the long haul — so wisdom would say get to know him or her better before making a commitment. But once you are satisfied that the person is someone you want to make a commitment to, don t quit when a few things about your relationship are not going as well as you thought. Likewise, once you decide that a business is right for you, don t quit if it doesn t move along as smoothly as you had hoped for.

Look For A Stable Company

If you are looking at a company, make sure of its stability before you invest much money. Has it been in business for at least a couple years? According to the Direct Selling Association, only one company in 347 will survive even the first two years! You don t want to spend your time and money promoting something that has a high risk of failure.

Yes, I ve been there and done that! I listened to the get in early to succeed hyped-up false statements. Not a one of those companies ever survived very long!

How Will You Build Your Business?

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O.K., so perhaps, you ve done your homework and have located several companies that have been in business long enough and are not likely to fail. So how are you going to build a business and make some money? Look at the kind of support system they offer. Learn about the people who will probably be a part of your upline if it s a network marketing company. Just who is it that heads up this way that is supposed to help you succeed? Is there a phone number given where you can call and talk to a live person? Can you ask questions by e-mail? How committed to this program is your prospective enroller? If he is in a dozen programs, he probably isn t going to help you much. Will he be here today and gone tomorrow?

Even with what sounds like great support, how successful have people been that are using their support system? Is training available for you? Do the company and the support system offer conference calls and online training where you can learn more?

Another Important Question For Internet Marketers

And maybe one of the most important questions in internet marketing for the majority of us who are not super marketers, or have a tremendous amount of time available would be this: does your support system offer an automated way to get qualified prospects to visit your website? That is the hardest part for most people to do — getting qualified prospects to tour their website. If your support system not only provides you with a great website, but actually can bring people to it, with some of them joining your program, then you have the duplicatable system that is absolutely necessary for success in network marketing!

When all those pieces of the puzzle are put together, then you have good reason to believe that you can be successful and believe in what you are doing.

One final note — most likely your invitation to join something will come in the form of make money with our program. So usually you ll see some kind of support system before you learn much about the company being promoted. Please use caution when looking at the various offers. You may wish to print out this article to use to help you analyze any offer in front of you. Yes, the wrong choices can be costly and lead to disappointments. Hopefully, this article will help you avoid those mistakes.

About the Author

Judy Thompson is a former teacher and an experienced networker. She promotes a nutrition company that has an automated system of support. For details, go to: http://automaticbuilder.com/333015895/?source=sya105

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2002 Karon Thackston
http://www.ktamarketing.com
http://www.copywritingcourse.com

Kevin Clark ( Mr. Entrepreneur ) is a high-energy champion for those who want to start a business or get more profit out of their business. He s a regional winner of the prestigious Entrepreneur Of The Year Award and was inducted into the Entrepreneurship Hall of Fame.

Pretty impressive, don t you think? Me, too! But just wait until you read what he has to say about increasing the buying frequency from your customers. You ll be truly amazed at how easy it is!

KARON: Hi Kevin. Thanks for your time today. I just know you have a world of information about how we can all increase profits without the huge expense of marketing to and getting new customers.

KEVIN: My pleasure, Karon. I m ready to go!

KARON: I ve been to your site and you talk a lot about the lifetime value of customers . Most know that one-time sales are not the key to big profits. But is there a way to create a “plan” for increasing lifetime sales?

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KEVIN: Yes, by understanding and using the following strategy:

Acquire customers at breakeven and make substantial profit on the back end.

KARON: Expand on that, Kevin.

KEVIN: Sure this is one of the most overlooked and underutilized strategies in your marketing tool kit for growing your business. The key ingredient is to determine if your business has a high probability of customers or clients who come back to repurchase the same (or different) products/services from you frequently.

If you do, you owe it to yourself to do everything within your power to get customers into the buying stream as quickly and easily as you can.

This technique focuses on keeping an eye not toward the beginning of the relationship, but on the continuation and recurring relationship from bringing clients into your business.

KARON: So, let me see if I understand you right. IF I have other products/services to offer, I can bring a customer into my business with a sale, a bargain rate, etc. as long as I have a strategy for getting them to buy repeatedly? Is that right?

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KEVIN: Yes! The majority of your profits will come on the back end .

Ask yourself this question:

How much would it be worth if I brought in an extra X new customers this month, not making a dime of profit on the initial transactions, but making enormous profits on all the repeat transactions for the next 12 months?

Well. Your exquisite force to examine more would be satisfied further. Get additional benefits by reading further.

KARON: Hmmm I d have to give that some thought. I guess it depends on how many product/services I have to offer them, right?

KEVIN: Or, in your case, Karon how many copywriting projects the customer needs.

KARON: True!

KEVIN: It is shifting the focus from making a huge profit from the acquisition of a new customer to making your real profit from the repeat business that comes from that customer.

KARON: So, give me some idea of what businesses this would work for.

KEVIN: Almost anything. Record/CD clubs. Easy and attractive to buy from them the first time because they give you 6 CD s for 99 cents, etc. They do it because it works and people come back and purchase month after month.

Contractors can make it a matter of practice that the first job done for any new customer is done at a reduced price (practically breakeven). They make certain the customer knows they are not making any money but that they do it to prove their ability and their performance.

KARON: And what about those who are just looking for a deal . How often does this backfire you get a lot of one-time bargain hunters who never come back?

KEVIN: 80% of first time customers come back and continuously repeat.

KARON: OK, so I ve made a decision to market this way. What do I need to do get those back end sales?

KEVIN: The concept is quite simple. You have existing customers that trust you implicitly. It is very easy to introduce them to additional products or services that give benefits to their business.

It s important for you to recognize that, just because you have customers that are not buying from you right now, these people are still prime prospects.

How about the record and CD clubs? Once you re comfortable and are buying on a regular basis, they will introduce you to their video club or their book club.

Why? Because they know that many of their satisfied customers will gladly cross over and also start buying books or videos.

KARON: Where do we start?

KEVIN: Ask yourself this question, What other products or services could I be offering my existing customers that would be a logical extension to the benefits they gained from the initial purchase? To start, pick out a logical product or service, offer it to a small number of your customers and step back and see what happens.

A large number of your customers will purchase. That process alone is enough to dramatically increase your business.

KARON: Sounds very easy and it makes great sense! Thanks, Kevin! I truly appreciate the information.

KEVIN: It s been my pleasure, Karon. Ask me anytime!

Be sure to visit Kevin Clark s Web site for additional articles and special reports. He can be found online at http://www.GetProfitable.com.

About the Author

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